LISTEN: Don’t Waste My Love by AlphaCub

Toronto musician, AlphaCub, is currently in the final production stages of his debut full-length album with Ken Lewis, the mixer/producer responsible for records from X Ambassadors, Katy Perry, and Lorde. While waiting to release the new album, the musician has shared the lead single, “Don’t Waste My Time.” About the infectious pop tune, AlphaCub says,

“I had the chorus melody in my head for years before I recorded it. I sat down Alex Meade, my producer and hummed the whole thing to him. We built around that. I love making music this way. I love that early 80’s Canadian (think Alfie Zappacosta and Gino Vanelli) adult contemporary stuff. Catchy AF.”

Catch AF indeed, “Don’t Waste My Time” is about finding a way to respond positively to challenges in life. Last year, AlphaCub’s agent, Paul Gourlie, passed away due to complications from Cystic Fibrosis. After his niece was diagnosed with CF shortly after her birth, the musician knew he needed to respond to the situation in a positive way. As a result, all proceeds from the sale of the new single will be donated to Cystic Fibrosis Canada.


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Chloe Sholl

Chloe is a 26-year-old McGill and Concordia graduate in physiology and psychology. While her career path has fallen more into the education field, music, reading, and writing remain three of her strongest passions. Despite this, she has been told more than once that she has the worst singing voice in the entire world. Because the life of a musician has not worked out for her, she instead attends concerts and writes about them. Many of them. Chloe has been known to overuse the word “favorite,” especially when talking about music.

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